Sample Follow Up Email Sequence

In this section we are going to go over some exact plans of action you can use for creating follow up sequences that you will send out after someone subscribes to your newsletter or buys a product from you.

For example, here's an excellent follow-up sequence you should use after they signup for your list or buy a product...

SAMPLE QUESTIONS

Message 1 (Instant) - Send them a download link to the product, thank them for their purchase or signup and give them a way to contact you for help, support or questions. This can be simply saying "reply to this e-mail for assistance" or a link to a support desk.

Message 2 (3 Days After First Message) - Ask them if they were able to download the product okay and let them know that you are available for any questions they may have and let them know how to get in contact with you again.

Message 3 - (10 Days After First Message) - Point to a great benefit/feature of the product that they just got from you and tell them specifically how to enjoy that benefit. If it's an eBook, tell them the page number and where to read the information they can use. If it's a physical product, describe how to do something specifically that helps them.

Message 4 - (20 Days After First Message) - This message is meant to cover common questions that someone might have about your product. If you don't' have any questions or if your product is still new, you will want to go through your product and think what a customer may ask and write these down. Another option is to check out the websites of competing products and see if they have an common questions listed that you can use to mold your own. On the other hand, if you have questions that people have sent you regarding your product that you have answers, simply gather the questions and answers and arrange them into a message.

This message is meant to address any blocks that the customer may be having regarding the use or consumption of the product that they just haven't had the time to ask.

Message 5 - (30 Days After First Message) - This message should contain a bonus. Now, whatever you are selling, whether it be a digital or physical product, I always recommend the bonus be digital. Why? You can offer some information that enriches the use of their product and helps them get more out of it while delivering it in a way that costs nothing to product or deliver. The best part is that they get this instantly. I also recommend that you setup a sales page that shows that you are really selling the bonus so that they get the feeling of "getting something paid for free" rather than just getting something that someone specifically created to be a freebie.

Okay, this month long sequence of messages is what I like to call "nurturing the customer". In the first month you don't try to sell them anything. You help them by making sure that they got their product, helping them consume it or use it and also answer any questions or concerns that they may have. You cap it all off with a bonus that further increases the value that they received out of your and makes them an even more satisfied customer.

Sample Follow Up Email Sequence

SAMPLE QUESTIONS